ಡಬ್ಲ್ಯೂಟಿಎಂ ಲಂಡನ್ ಸ್ಪಾಟ್ಲೈಟ್ ಅಡಿಯಲ್ಲಿ ಸಾಮಾಜಿಕ ಮಾಧ್ಯಮ ಮತ್ತು ಕೃತಕ ಬುದ್ಧಿಮತ್ತೆಯನ್ನು ಇರಿಸುತ್ತದೆ
How destinations market themselves as social media grows in importance will be a key topic at ಡಬ್ಲ್ಯೂಟಿಎಂ ಲಂಡನ್ 2017, ಪ್ರಯಾಣ ಉದ್ಯಮದ ಪ್ರಮುಖ ಜಾಗತಿಕ ಘಟನೆ.
The issue will come under the spotlight for two days of the event on Monday 6 and Tuesday 7 November, when panel discussions and a keynote speaker will feature during the Social Media programme at WTM London, organised by Travel Perspective.
The panel will also show how Airbnb has launched Trips, which encourages accommodation owners to turn tour guide. The session will ask if this new collaborative model is the way forward.
The discussion will be moderated by author, journalist and social media consultant Mark Frary and will include speakers from Visit Sweden, Visit Jersey, Airbnb and ಕೇಪ್ ಟೌನ್ ಪ್ರವಾಸೋದ್ಯಮ.
A keynote session the day before, on Monday November 6, will see a ಮುಖಾಮುಖಿ ಸಂದರ್ಶನ with Travelocity founder ಟೆರ್ರಿ ಜೋನ್ಸ್. Jones will talk on how Artificial Intelligence will become more important for the industry and how to use it to innovate. Jones, who will be interviewed by Mark Frary, was also involved in the launch of Kayak and is currently chairman of Wayblazerಒಂದು ಕಂಪನಿ already using Artificial Intelligence to disrupt the traditional travel market.
Face to face with Terry Jones takes place on the WTM Global Stage, 14.00 to 14.50.
WTM London, Conference & Seminar Manager, Charlotte Alderslade, said: “Social media has already impacted travel in an enormous way and Artificial Intelligence will have an increasingly large impact in the years to come, so these sessions are a must for any marketeer.”
The programme also includes sessions on how social media can help World Heritage sites manage tourism sustainably and how to grow a personal brand as a vlogger; plus Facebook comes under scrutiny in a live interview.
The two days culminate in the Best of Social Media 2017 awards, with five finalists, a judging panel and an audience vote to find the Awesome Winner 2017.